Audi A3

The Audi A3 is a compact executive car produced by the German automaker Audi since 1996.

The first two generations of A3 were based on the Volkswagen Group A platform, which they share with several other models such as the Audi TT, Volkswagen Golf, Volkswagen Caddy, and Volkswagen Touran, as well as SEAT León, SEAT Toledo, and Škoda Octavia. The third-generation A3 uses the Volkswagen Group MQB platform.The original A3 (or Typ 8L) was introduced in the European market in 1996, marking Audi's return to the production of smaller cars following the demise of the Audi 50 in 1978. This was the first Volkswagen Group model to use the "PQ34" or "A4" platform, bearing a close resemblance to the contemporary Volkswagen Golf Mk4, which arrived a year later. Within three years, this platform was used for total of seven cars.

The A3 was initially available only with a three-door hatchback body, to present a more sporty image than the Golf, in both front and four-wheel drive. The inline four-cylinder engines were transversely mounted. After the A4, the Audi A3 was the second model in the Audi lineup to use five valves per cylinder.

The United Kingdom market first received the Audi A3 in November 1996.

In 1999, Audi expanded the range with the introduction of more powerful versions: a 1.8 turbo rated 180 PS (132 kW; 178 hp), and a 1.9 TDI diesel engine with unit injector "Pumpe Düse" (PD) technology and variable geometry turbocharger. The four-wheel-drive A3 1.8T quattro used either the 150 PS (110 kW; 148 hp) or 180 PS (130 kW; 180 hp) engine, and the same Haldex Traction-based four-wheel-drive system as the Audi S3 and the Audi TT. Also in 1999, Audi also introduced a five-door body.

In late 2000, the A3 range was revised with new headlights and rear lamps, other minor cosmetic changes, an improved interior, and the introduction of a six-speed manual gearbox, on the 180 PS (132 kW; 178 hp) 1.8 Turbo and the new 130 PS (96 kW; 128 hp) 1.9 TDI.

Audi's electronic stability control, traction-control, and brake force distribution computer became standard equipment in some countries.

Although the first-generation Audi A3 was replaced in Europe in 2003, the first generation model continued to be sold in some markets. Production of the first generation model stopped in Brazil in 2006.Audi released the A3-derived Audi S3 in 1999, only as a three-door hatchback. The inline-four 20v 1.8 L turbocharged petrol engine come in two versions: 210 PS (154 kW; 207 hp) and 225 PS (165 kW; 222 hp). Early models (1999–2001) had 210 PS (154 kW; 207 hp). Later models (2001–2003) had variable valve timing and 225 PS (165 kW; 222 hp). The engine had a maximum of 280 N·m (210 ft·lbf) torque. This is the first time a small four-cylinder engine has been used in an Audi S-series car.

Although dubbed "quattro", the S3 uses a different four-wheel drive system. The Haldex Traction coupling adjusts the bias of torque distribution from the front to rear axle as grip requirements change – most of the time it operates as a front-wheel drive.

The S3 was sold in the Europe, Japan, Mexico, South Africa, Australia, and New Zealand.

The S3 was facelifted in 2000, where it was given one-piece headlights/indicator units, different front wings, rear lights clusters, and some minor upgrades to interior trim.

Standard features include xenon HID headlamps with high pressure washers and auto levelers, front fog lamps, 17" "Avus" alloy wheels with 225/45R17 tyres, electrically adjustable Recaro leather seats, climate control, alarm and electronic stability control with traction control.

Options include a Bose sound system, boot/trunk or in-dash mounted 6-disc CD changer, metallic paint, 18-inch 9-spoke RSTT wheels, glass sunroof, centre arm rest, privacy glass (B-pillar backwards), auto-dipping rear-view mirror, parking assist, luggage net, heated front seats, cruise control, aluminium door mirror casings and part leather/alcantara (blue/silver/yellow) combination seat coverings. These items are standard in some export markets.At the 2003 Geneva Motor Show, Audi launched the second generation of the A3, the Typ 8P, designed by Gary Telaak during 2000 (however, the final design was frozen in 2001). Originally launched only as a three-door hatchback with four-cylinder engines, it featured a new automobile platform (the PQ35 platform), a redesigned and more spacious interior, new petrol engines with Fuel Stratified Injection (FSI), and standard six-speed manual gearboxes (except on the base 1.6).

In mid-2003, the line was updated with two sports-oriented models, a 2.0 Turbo-FSI version rated 200 PS (147 kW; 197 hp), and a 3.2 L VR6 engine (for the first time) with 250 PS (184 kW; 247 hp). Haldex Traction-based quattro on-demand four-wheel drive, and the S-Tronic semi-auto gearbox were introduced as options (quattro is standard on the VR6) on models with engines over 140 PS (103 kW; 138 hp).

In 2005, the "S line" trim level, offering new decorative elements, became available and the three-door A3 received the same front end styling features as the Sportback model. For the first time, the A3 became available in the North American market, exclusively with the Sportback body, with the base 2.0 inline-four TFSI introduced in 2005 as a 2006 model, and the 3.2 VR6 quattro following.

A3 Sportback (2004–)

The five-door "Sportback" model was introduced in June 2004. The A3 Sportback is 80 mm (3 in) longer than the base three-door body, and includes improved rear cabin space and a larger luggage compartment (370 litres). It also received the new "single frame" front grille originally introduced in the A8 W12, which was later adopted across the whole A3 range.Euro NCAP tested a second generation Audi A3 with front airbags, side airbags, seatbelt pretensioners and load limiters as standard. Despite Audi increasing the protection inside the car for the driver and passengers, pedestrian safety actually got 33% worse compared to the first generation and Euro NCAP gave criticism for the car offering virtually no protection at all on the front end and scoring just one star from a possible four. "A poor result for a new car" was the verdict given for pedestrian safety after the test.

Audi A3 TDI Clubsport quattro (2008)

Audi A3 TDI Clubsport quattro is a concept car unveiled in 2008. Based on the Audi A3 three-door, it is an approach by Audi to address both performance and the environment.

The engine in the concept car is a turbocharged 2.0-litre diesel producing 224 horsepower (167 kW) and 332 lb·ft (450 N·m). of torque. It produces 113.8 horsepower (84.9 kW) per litre while meeting Euro 5 Diesel emission standards. It uses the quattro drive system with a six-speed manual transmission.

The chassis has Audi's Magnetic Ride Suspension system, lowering the vehicle 1.4 inches (36 mm) from the base model. It also has ceramic front brakes, a four-link rear suspension and electro-mechanical servo assist for the rack and pinion steering.

Exterior modifications include the widening of the three-door's grill, modifying the odd, and enlarging air intakes. Bolt-on fender flares and a large rear spoiler have been added. The interior changes include sport seats and a flat-bottomed steering wheel.

Audi claims performance of 0 to 62 mph (0 to 100 km/h) in 6.6 seconds with a top speed of 149 mph (240 km/h). It is expected to get approximately 40 miles per US gallon (5.9 L/100 km; 48 mpg-imp).

S3 2.0 TFSI quattro (2009–2012)

Audi has stated the S3 will not be sold in North/South America, although it is available in Mexico. It has announced a 2.0 TFSI quattro model for the North/South American market due out in 2009/2010 to coincide with the A3 body upgradeIt is a version of A3 Sportback with a 5-cylinder, 2,480 cc (151 cu in) turbocharged engine rated 340 PS (250 kW; 335 hp) and 450 N·m (332 lb·ft), vermicular-graphite cast iron crankcase, seven-speed S tronic transmission with two automatic modes and one manual mode, Quattro on-demand four-wheel drive system, widened track to 1,564 mm (61.57 in), McPherson strut in aluminum, lowered body by 25 mm (0.98 in), 19-inch cast aluminum wheels in machine-polished titanium styling (optional black with a red rim flange) with 235/35 front and 225/35 rear tires, 370 mm (14.57 in) front and 310 mm (12.20 in) ventilated brake discs, aluminum brake disk covers, four-piston fixed calipers in high-gloss black with RS logos, electronic stabilization program with Sport mode, flared front fenders made of carbon-fiber-reinforced plastic (CFRP), prominent sill panels and exterior-mirror casings in matte aluminum, roof spoiler, high-gloss black diffusor insert, two elliptical exhaust tailpipes on the left, black interior, sports seats upholstered in Fine Nappa leather with silver contrasting stitching, inlays in Piano black finish or Aluminum Race colour, flat-bottomed leather multifunction sports steering wheel, choice of 5 body colors are available with an unlimited selection of custom paint finishes. Its acceleration is quoted as 0 to 62 mph (0 to 100 km/h) in 4.6 seconds, with an electronically limited top speed of 155 mph (249 km/h). Optional features included front bucket seats, roof rails in matte aluminum look, styling packages in black or matte aluminum.

First deliveries started in early 2011.

A3 Cabriolet Sport and S line Final Edition (2013–)

A3 Cabriolet Sport Final Edition is a version of A3 Cabriolet Sport model for the UK market, commemorating the end of A3 Cabriolet's production run. It included Vienna leather upholstery, front seat heating, rear parking sensors, automatic headlight and wiper activation, cruise control, a Bluetooth mobile phone interface.

S line Final Edition is based on the A3 Cabriolet Sport Final Edition model, with 18-inch S line alloy wheel with a new five-segment spoke design, full Vienna leather upholstery, S line safety and entertainment features with xenon plus headlights with LED daytime running lamps, DVD-based satellite-navigation, Audi Music Interface iPod connection, a BOSE sound system.

Production

The RS3 was assembled at the Audi plant in Győr, Hungary.

Engines

In January 2007, the normally aspirated (non-turbo) 2.0 FSI was replaced by a new turbocharged 1.8 TFSI engine rated 160 PS (118 kW; 158 hp). It is available in front-wheel drive only.

In late 2007, Audi introduced a new 125 PS (92 kW; 123 hp) 1.4 L TFSI engine for the A3, replacing the 1.6 L FSI engine, and a new diesel "e"-model. The "e"-model, Audi's equivalent of Volkswagen's BlueMotion, is available with the 1.9 L TDI engine, and offers a more ecological car, with a CO2 emission below 120 g/km.

In June 2009, Audi announced the release of two models of A3 1.6 TDI for European market. The first uses Audi's start/stop and energy recovery system, and will produce 105 PS (77 kW; 104 hp). This engine will achieve approximately 4.1 L/100 km (69 mpg-imp; 57 mpg-US).[clarification needed] The second engine does not use the same efficiency systems and will produce 90 PS (66 kW; 89 hp) will get 4.5 L/100 km (63 mpg-imp; 52 mpg-US). They went on sale in June 2009.

In August 2009, Audi announced that the 1.6 L eight-valve petrol engine would be replaced by a turbocharged 1.2 TFSI engine already found in VW's Polo and Golf models. This engine is rated at 105 PS (77 kW; 104 hp) and 175 N·m (129 lb·ft), emitting 127 g/km of CO2. As of April 2010, Audi has yet to release official specifications or prices for the 1.2 TSI model, as the 1.6 model has been made a special clearance model for clearing out 1.6 stock.

The A3 2.0 TDI clean diesel is a version of Audi's A3 2.0 TDI for the North American market, making it the second Audi TDI vehicle sold in North America, following the Audi Q7 TDI in 2008. It is a FWD vehicle with S-tronic transmission with Hill-hold assist, Sirius satellite radio, Leather seats and steering wheel, Auxiliary audio input, Dual-zone climate control, 17 in (432 mm) alloy wheels. The vehicle was unveiled at the 2009 North American International Auto Show. This US model would begin sale in the first quarter of 2010 as a 2010 model year vehicle.

In March 2011, the line-up was expanded with the introduction of a more powerful 2.0 TDI with 170 PS (125 kW; 168 hp).

The 2012 Audi 2.0L I4 TDI produces 140 hp (104 kW) and 236 lb·ft (320 N·m) of torque[citation needed] and will go from 0 to 60 mph (0 to 97 km/h) in 8.9 seconds.The vehicle was unveiled in 2012 Geneva Motor Show. and went on sale in Europe in September 2012.

First vehicle using the flexible modular Volkswagen Group MQB platform, the third generation is available as a three-door hatchback, a five-door "Sportback", a four-door saloon to directly rival the Mercedes-Benz CLA-Class, and a two-door Cabriolet.

The front suspension is a MacPherson strut set-up while the rear utilizes multi-link rear suspension.

Multi-collision brake: Emergency braking function stops the car after the first impact, to prevent secondary collisions[31]

Multi Media Interface MMI entertainment system (Tegra 3 processor) with handwriting recognition

4G broadband internet

adaptive cruise control

Pre sense front/basic radar-guided collision avoidance system

active lane assist

side assist

Early German models include 1.4 TFSI (122 PS), 1.8 TFSI (180 PS), and 2.0 TDI (150 PS).[32] 1.2 TFSI (105 PS), 1.4 TFSI (140 PS), 1.8 TFSI quattro (180 PS), 1.6 TDI (105 PS), and 2.0 TDI quattro (150 PS) were added in 2013.[33]

A3 1.2 TFSI (105 PS) was added to the UK market in 2013,[34] followed by A3 1.4 TFSI (140 PS) in 2013.

The new A3 cabriolet model is available from 2014.

A3 Sedan (2013–) 

Audi A3 Sedan 2.0 TDI S-Line (8V, Germany)

The A3 Sedan includes a body 11 mm (0.43 in) wider and 9 mm (0.35 in) lower than that of the A3 Sportback. Other features include 16- to 18-inch-wheels (optional 19-inch wheels via quattro GmbH) and electronic stabilization control with electronic differential lock.

The vehicle was unveiled at the 2013 New York Auto Show

The German model was set to go on sale in late summer 2013. Early models include 1.4 TFSI (140 PS), 1.8 TFSI (180 PS), and 2.0 TDI (150 PS).

Delivery of the UK models began in autumn of 2013. Early models include 1.4 TFSI (140 PS), 1.8 TFSI (180 PS), and 2.0 TDI (150 PS).

S3 (2013–)

Audi S3 Sedan (8VS)

The third generation Audi S3 is powered by a 2.0-litre TFSI petrol engine, with an output of 221 kW (300 PS; 296 bhp). It features new pistons with stronger bolts and new rings, as well as reinforced connecting rods with new mounts transferring the power to the crankshaft. The cylinder head is made of a new lightweight aluminium alloy designed with high strength and temperature resistance in mind. The engine is capable of delivering 380 Nm from 1,800–5,500 rpm, with its limit being at 6,800 rpm. The 4 cylinder engine has a combined fuel economy of 40.4 mpg manual (40.9 mpg S Tronic).

The engine weighs in at 148 kilograms (326 lb), 5 kilograms (11 lb) lighter than the previous generation. The S3 is capable of 0–100 km/h (0–62 mph) in 5.2 seconds when equipped with a manual transmission, or 4.9 seconds when using the S tronic, and has an electronically limited top speed of 155 miles per hour (249 km/h).

A3 Sportback (2013–) 

Audi A3 Sportback 

The Audi A3 Sportback includes a wheelbase 58 mm (2.28 in) over previous model, 35 mm (1.38 in) longer than that of the A3 and a front axle shifted forward by 40 mm (1.57 in) over the previous model. Other features include a choice of 13 body colours (three solid finishes, eight metallic finishes and two pearl-effect finishes), optional high-gloss package adding accents around the windows (standard with the Ambiente trim line), six-speed manual transmission (optional S tronic) for all engine models, 16 or 17-inch wheels depending on trim line (optional 18-inch wheels), Audi drive select (standard with Ambition) with optional S tronic, and optional electromagnetic damper control system.

German models went on sale in February 2013. Early models include 1.4 TFSI (122 PS), 1.8 TFSI (180 PS), 1.8 TFSI quattro (180 PS), and 1.6 TDI. 1.2 TFSI (105 PS), 1.4 TFSI (140 PS), 2.0 TDI (150 PS), 2.0 TDI quattro (150 PS), and 2.0 TDI (184 PS) were available in later date.

A3 Sportback g-tron (2013–)

Audi A3 Sportback g-tron

It is a version of the A3 Sportback with 1.4 TFSI (110 PS) engine powered by compressed natural gas or Audi e-gas synthetic methane; gas tank made of gas-impermeable polyamide polymer, carbon fiber-reinforced polymer, glass fiber reinforced polymer; and an electronic gas pressure regulator. The synthetic methane was produced by waste product from a nearby Werlte biogas plant operated by power utility EWE.

A production model was to be available by the end of 2013.[33]

A3 Sportback e-tron (2014–)

Rear view of the Audi A3 Sportback e-tron plug-in hybrid. The e-tron badge is located at the right side.

The plug-in hybrid concept car was unveiled at the 2013 Geneva Motor Show. In May 2013 Audi confirmed its decision to produce a plug-in hybrid version of the A3, the Audi A3 Sportback e-tron, which was scheduled for retail sales in Europe by late 2013, and by mid 2014 in the U.S. and the UK. The A3 e-tron shares the same plug-in hybrid powertrain use in both the Volkswagen Golf GTE and Passat GTE.[43]

The A3 Sportback e-tron is powered by a 1.4 L TSI gasoline engine that delivers 148 bhp and 184 lb ft, coupled with a 101 bhp electric motor, which is integrated into the car's six-speed dual-clutch automatic transmission, for a total combined output of 201 bhp and 243 lb ft. The plug-in hybrid has an 8.8 kWh battery pack that delivers an all-electric range of 50 km (31 mi) on the NEDC cycle, and a total of 940 km (580 mi). The plug-in hybrid can reach a top speed of 220 km/h (140 mph) and can reach 100 km/h (62 mph) in 7.6 seconds. According to Audi the car has an average fuel efficiency of 188 mpg equivalent and CO2 emissions of 35 g/km.

In September 2013, at the Frankfurt Motor Show, Audi announced the Audi A3 Sportback e-tron would be available in Europe in the second quarter of 2014 at a price of €37,000 Euros (US$45,500, GB£30,500), but it slipped to orders in the second quarter of 2014, with deliveries slated for the third quarter. On August 1, 2014, Audi announced the A3 Sportback e-Tron was on sale across Europe. The first 227 units were registered in Germany in August 2014.According to JATO Dynamics, a total of 415 units have been registered worldwide through September 2014, of which, 250 were registered in Germany.

RS 3 Sportback (2015–)

Details for the RS 3 Sportback were revealed in December 2014.[27] It will go on sale in the first quarter of 2015 and features a 270 kW/465Nm 2.5 litre inline five cylinder engine. The RS 3 Sportback has a seven speed S tronic transmission and quattro all-wheel drive system which helps propel the car to 100 km/h in 4.3 seconds.

Audi A1

The Audi A1 (internally designated Typ 8X) is a supermini sized economical car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010. A five-door version, called Sportback, was launched in November 2011, with sales starting in export markets during spring 2012.]The A1 was previewed at the 2007 Tokyo Motor Show in the form of the Audi metroproject quattro concept car. The concept seats four and features a new hybrid powertrain. With this powertrain, a 1.4 L (85.4 cu in) 148 bhp (110.4 kW) Turbo FSI engine drives the front wheels via a six-speed S-Tronic, while a 40 bhp (29.8 kW; 40.6 PS) electric motor provides power to the rear wheels. The electric motor is also capable of producing 148 lb·ft (201 N·m) of torque.

The metroproject quattro is able to travel 62 miles (100 km) at up to 62 mph (100 km/h) on one charge of its lithium-ion batteries, which reduces fuel consumption by up to 15%. Both power sources are available to use simultaneously, with the driver then benefiting from McPherson strut front and four-link rear suspension configuration, electromechanical speed-sensitive power steering with a low energy draw, Audi magnetic ride adaptive damping technology, and 0 to 100 km/h (0 to 62 mph) in just 7.8 seconds.

Audi A1 project quattro (2008)

At the 2008 Leipzig Auto Mobil International show, Audi again presented the metroproject quattro, renamed the A1 Project Quattro. The vehicle was designed by Audi AG Project Designer in Exterior Design Jürgen Löffler, who also presented the design during the car's Hong Kong debut.

A1 Sportback concept (2008)

The A1 Sportback concept is a five-door hatchback based on Audi A1 project quattro, with longer body of 3.99 m (157.09 in), 1.4-litre TFSI engine rated 150 PS (110 kW; 148 hp)@5500rpm and 240 N·m (177.01 lb·ft)@1600-2400rpm, S tronic dual-clutch transmission, electric motor rated 27 PS (20 kW; 27 hp) and 150 N·m (110.63 lb·ft) driving front wheels, ESP-controlled active front differential lock, lithium-ion batteries, a two-part spoiler with a striking centre groove integrated into the rear window, Daytona Grey body colour, aerodynamically designed single-frame grille, LED three-dimensional main headlights, turbine-look air vents and air conditioning controls, drive select with dynamic and sport modes, contrasting white and red interior colour scheme, mobile phone WLAN connection, Audi drive select with efficiency mode, McPherson front suspension and four-link independent rear suspension, 18-inch wheels with 225/35R18 tires, 312 mm (12.28 in) diameter brake discs, electromechanical steering with speed-sensitive power assistance, magneto-rheological shock absorbers from Audi R8 and Audi TT. The vehicle's 0 to 100 km/h (0 to 62 mph) acceleration is 7.9 seconds and average CO2 emissions are given as 92g/km. The vehicle's electric-only range is 50 km (31.07 mi).

The vehicle was unveiled in 2008 Paris Motor Show.

A1 (2010–)

The A1 three-door went on sale in most markets in late 2010 following the launch at Wörthersee Tour 2010. followed by the major public launch at the 2010 Paris Motor Show

Taiwan models went on sale in 2011-02-24. Early models include 1.4 TFSI (122PS) Ambition/Attraction. A1 Sport (185PS) was added in August 2011.

The car is aimed mostly at young, affluent urban buyers.

A1 Sportback (2012–)

The five-door version of Audi A1, called "Sportback" by Audi, was unveiled in 2011 Tokyo Motor ShowProduction

The A1 is produced at Audi's Belgian factory in Forest, near Brussels. The A1 is based on the Volkswagen Group PQ25 platform, the same platform used in the SEAT Ibiza Mk4 and the VW Polo Mk5, and in its development Audi has collaborated with SEAT.

A version of 2011 Audi A1 painted by Damien Hirst was sold for £350,000.

As of 23 June 2011, the 100,000th A1 was produced at Audi Brussels plant.

Limited editions

A1 motto vehicles (2010)

A1 "competition kit" (Amalfi White) with 1.6 TDI engine, A1 "Follow Me" (Citrus Yellow) with 1.4 TFSI engine, A1 "Wasserwacht" (Suzuka Gray) with 1.4 TFSI engine, A1 "FC Bayern" (Misano Red) with 1.6 TDI engine, A1 "Pickerljäger" (Ibis White) with 1.6 TDI engine, A1 "Fashion" (Aubergine) with 1.6 TDI engine, A1 "Hot Rod" (Daytona Gray) with 1.4 TFSI were unveiled in Wörthersee Tour 2010.

A1 e-tron concept (2010)

The A1 e-tron is a series plug-in hybrid (PHEV), with UQM PowerPhase Select 125 electric motor and controller rated 45 kW (61 PS; 60 bhp) continuous output and peak output of 75 kW (102 PS; 101 bhp). A fully charged 12 kWh lithium-ion battery gives a maximum range of 50 kilometres (31 mi), after which a 254 cc Wankel engine is used to power a 15 kW (20 PS; 20 bhp) generator with a 12 L (2.6 imp gal; 3.2 US gal) fuel tank. This is estimated to provide an additional range of 124 mi (200 km). The company claims the car weighs 1,190 kg (2,620 lb), can reach 62 mph (100 km/h) in 10.2 seconds and a maximum speed of 80 mph (129 km/h).

The vehicle was unveiled in 2010 Geneva Motor Show, followed by 2012 Taipei Motor Show.

A1 e-tron

A field testing programme of twenty A1 e-tron vehicles began in Munich in late 2010.

In June 2012, the UK's Car Magazine reported that Audi had put the production version of the A1 e-tron on hold indefinitely in order to slim down its future electric vehicles plan. It was reported that, according to the director of e-mobility and sustainability strategy at Audi of America, the A1 e-tron had never been scheduled for production.

In March 2013, at the New York Auto Show, Audi announced it will be expanding the testing of its A1 E-tron outside of Munich to other regions of Germany.

Production of A1 e-tron was reported to be cancelled

A1 Competition Line, Contrast Edition (2011–)

Available in A1 1.4 TFSI (122PS) and 1.6 TDI (105PS), A1 Competition Line is based on Sport trim (Sports seats, a leather multifunction steering wheel, Driver's Information System) for the UK market, inspired by the famous models from Audi's motorsport heritage, such as the legendary Audi quattro rally car. It included 18-inch 'Polygon' design alloy wheels, exterior styling package (front spoiler, double-blade roof spoiler, side skirts, rear diffuser in gloss black, stainless steel tailpipe trims), roof line, shoulder line with 'Audi Sport' lettering, number '1' on the bonnet and doors, boot lid, front spoiler lip, side skirts, wheel arch; surrounds and double-blade roof spoiler, rear sills with Audi rings, centre console trim, door handles, floor mats, rear-view mirror trim (not available with auto-dimming mirror), air vent sleeves in high gloss white.

Contrast Edition is based on Sport trim (Sports seats, a leather multifunction steering wheel, Driver's Information System) for the UK market, with 17-inch '5-arm' design alloy wheels, exterior styling package (front spoiler lip, double-blade roof spoiler, side skirts, rear diffuser in gloss black, stainless steel tailpipe trims), roof contrast line, matching contrast on front spoiler lip, side skirts and double-blade roof spoiler.

A1 Contrast Edition went on sale in summer 2011

A1 clubsport quattro (2011)

It is a version of Audi A1 with a modified version of the Audi RS 3's 2.5 TFSI engine rated 503 PS (370 kW)@2500–5300 rpm and 660 N·m (486.79 lb·ft), tailpipe located on the left flank in front of the rear wheel, six-speed manual transmission and quattro permanent all-wheel drive from Audi TT RS, 255/30 low-profile tires, 19-inch alloy wheels with unique turbine design, ventilated carbon fiber-ceramic front brake discs with six-piston calipers, rear steel brake discs, Glacier White matt body colour, roof arch in high-gloss black, carbon fiber-reinforced polymer roof, four rings at the front of the car in solid aluminum, single-frame radiator grille with black honeycomb design, headlights with matted clasps with a red 'wing', air outlets in the hood, front fenders and doors and the rear side panels widened by 60 mm (2.36 in) in horizontal "blister" edges (from Audi Ur-quattro), trim strips on the sills are made of exposed CFRP, side mirrors in Audi R8 design, roof spoiler with a double wing, darkly toned rear lights, single closed rear diffuser, rear seat replaced by a crossbar, weight-optimized starter battery in the rear below the two storage compartments, removal of infotainment system and Audi MMI monitor and loudspeaker, CFRP bucket seats from Audi R8 GT, red four-point seat belts, dark gray interior, matt-finished CFRP at the walls in the rear section of the car, the tubes of the air vents and the "stern of the yacht" in the lower section of the center console; CFRP open-spoked sport steering wheel upholstered in leather, rocker switches on the center console replace switches on the control stalk and in the door panels, 3 additional instruments indicate the oil pressure, boost pressure and electrical system voltage; center console and seats covered in fine leather upholstery with tone-on-tone stitching, selector lever is made of aluminum, caps of the pedals and the surface of the footrest made of stainless steel, red loops replacing the handles on the doors, the glove box and the covers of the storage compartments. This car is capable of 0 to 100 km/h (0 to 62 mph) acceleration in 3.7 seconds.

The vehicle was unveiled in Wörthersee Tour 2011.

Parts shown in Audi A1 clubsport quattro were sold as part of the accessories program for the A1 family, with adhesive film decals in the contrasting colors Amalfi White, Ice Silver, metallic and Daytona Gray, pearl effect for the vehicles' shoulders available immediately. Other options included union square lifestyle kit (exterior decals and design elements for the interior, both with a diamond pattern), roof spoiler competition kit. The union square lifestyle kit are painted either in the body color or in a contrasting color.

2012 Audi A1 Contrast Edition, Black Edition (2011–)

A1 Contrast Edition is available for all engines in the A1 Sport range except 1.4 TFSI 185PS for the UK market, with contrasting colour for the roof line and aerodynamic body styling elements (optional double-blade roof spoiler in a contrasting colour), 17-inch 'five-arm' design bi-colour alloy wheels.

UK version of A1 Black Edition is a version of A1 1.4 TFSI (185PS) S line and 2.0 TDI (143PS) S line with black styling treatment for the single frame grille surround and number plate holder, dark tinted rear privacy glass, 18-inch five-arm rotor design alloy wheels in a titanium finish, Xenon Plus headlights with LED daytime-running lights, full electronic climate control 180-watt Audi Sound System speaker upgrade.

Taiwan version of A1 Black Edition (黑色風格套件特仕車) is a limited (40 units) version of A1 Ambition with high gloss front fascia with black fog lamp shade, 17-inch 5-spoke aluminium wheels, turbine design air conditioning vent sleeves in aluminium.

A1 Samurai Blue (2011-12)

The A1 Samurai Blue is a Japanese special edition model based on the 1.4 TFSI (122PS) 3-door unveiled in 2011 Tokyo Motor Show. It is inspired by the Japanese national soccer team, with red 18-inch wheels with exclusive polygonal design, black interior equipment with contrasting stitching in blue, corresponding colour accents for air vent nozzles, inlays, center console and floor mats; sports suspension. Part of the profit will be donated for Japan Football Association revival fund. A further 111 models were released in 2012.[57]

A1 quattro (2012–)

It is a limited (333 units) version of Audi A1 with 2.0 TFSI engine rated 256 PS (188 kW)@6000rpm and 350 N·m (258.15 lb·ft)@2500-4500rpm, six-speed transmission, electronic differential lock, 8.0Jx18 Glacier White cast alloy wheels in exclusive turbine design, 225/35-series tires, 312 mm (12.28 in) diameter front brake discs, black calipers, ESP stabilization program with a sport mode, Glacier White metallic body colour, roof in high-gloss black, frame and grate of the single-frame grille in high-gloss black, curved bars in the headlights – the wings – in red, grille, roof arch and the rear hatch with quattro badges; tinted rear windows, black rear hatch and diffuser, tinted LED rear lights, exhaust system with two polished dual tailpipes on the left and the right, black interior, seats and armrests on the doors are in Silk Nappa leather with contrasting red seams, front S sport seats with bolsters, multi-way adjustment, integrated head restraints and a quattro badge on the backrest covers; lower section of the center console in high-gloss black, footrest and the pedal caps made of brushed stainless steel, red seams floor mat frame, door sill trims with A1 quattro badges, instrument cluster with white needles, red tachometer, quattro logo, color display for the driver information system; leather-wrapped flat bottom multifunction sport steering wheel with contrasting red stitching and the car's serial number, shift lever knob made of aluminum, control elements with aluminum-look finish.

The vehicle went on sale in the second half of 2012.

A1 amplified, amplified plus, amplified advanced (2012–)

They are versions of A1 and A1 Sportback based on the Ambition line, which is available for all engine versions of both models. The models combine exclusive optional features from Audi, quattro GmbH and Audi Genuine Accessories. The amplified red line and amplified white are in Misano Red pearl and Glacier White metallic body colours respectively.

The amplified model includes high-gloss black roof line, S line roof spoiler, exterior mirror housings and single-frame grille; 17-inch alloy wheels in five-arm design with black inserts, a matt transparent film for the engine hood, roof and rear hatch; air vent sleeves in the body color, black sport seats with stitching in Parade Red (amplified red) or Rock Gray (amplified white), floor mats with piping in matching colors.

The amplified plus model is base on amplified, with black headliner, an LED interior light package, a color coordinated ignition key, center console and interior mirror housing in body color, stainless steel caps for the pedals and foot rest, aerodynamics competition kit in body color, LED taillights, high-gloss black diffuser insert integrating two matt black tailpipes on the left side (one tailpipe for engines up to 77 kW).

The amplified advanced model (available for A1 models with over 90 kW of engine power) is based on amplified and amplified plus, with S line sport package interior (S sport seats with black upholstery in Silk Nappa leather and contrasting stitching in Parade Red or Dark Silver, seat back shells in high-gloss Misano Red or Glacier White), matching finish on the floor mats, dark tinted glass at the rear, add-on parts from the aerodynamics competition kit and the large roof wing in high-gloss black, Xenon plus headlights, matt black 18-inch wheels in five-arm 'Rotor' design.

Early models include A1 amplified red edition models, followed by amplified white versions shortly afterwards.

A1 e-tron German Olympic team car (2012)

It is a version of A1 e-tron with German Olympic team colour scheme and decor, 20-spoke wheels.

The vehicle was unveiled in London 2012 Summer Olympics[36] and was used in 2012 London Olympic Games as shuttles between German House and MS Deutschland cruise ship.

A1 Competition Line exterior styling packages (2012–)

The A1 Competition Line exterior styling packages are based on the limited A1 Competition Line, available for the UK market. Competition Line plus exterior styling package is based on the A1 3-door, with foils with striking colouring on shoulder line with 'Audi Sport' lettering, wheel arch surrounds, roof line, boot lid with Audi chrome rings, Audi rings for side sills and Number '1' on the bonnet and doors.

A1 Huffer Edition (2013–)

It is a limited (15 units) version of A1 Sport Plus for New Zealand market, produced in association with Huffer clothing company. It included 1.4 TFSI (185PS) engine, choice of 3 body colours (black, red with black roof, white with black roof), racing-style bucket seats, interior fabrics in sprint cloth and black leather, suede-covered steering wheel, handbrake and gear selector; brushed aluminium inlays, MMI navigation system.

The vehicle went on sale in January 2013.

A1 China Limited Edition (2013–)

A1 China Limited Edition (奥迪A1中国限量版) is a limited (500 units) version of Audi A1 30 TFSI Ego and A1 30 TFSI Ego plus for China market, with 1.4 TFSI (122PS) engine, 7-speed S tronic transmission, electronic anti-theft system, optional MMI Navigation plus with 20G hard disk space and simple voice input system, S line sporty chassis, sparkling red/white/gold three theme colors, 17-inch 5-spoke red/silver wheels, highlighted spraying red decorative trim for air vents, the central control board, inside rear-view mirror, door handles and other details are all decorated with Chinese elements. A1 30 TFSI Ego plus adds leather seats, tire pressure monitor, automatic air conditioner with rain sensor, Audi audio system, Bluetooth/Audi audio system connector, rain sensor for automatic anti-glare rear view mirror, xenon bulb with headlamp cleaner and LED tail lamps over A1 30 TFSI Ego.

A1 Sportback Urban Style Limited (2013–)

Audi A1 Sportback Urban Style Limited (model DBA-8XCAX) is a limited (200 units) version of right hand drive Audi A1 Sportback 1.4 TFSI (122PS) with 7-speed S tronic transmission for Japan market, with bi-xenon package (bi-xenon headlight, automatic headlight range control, headlight washer, rear LED combination lamp), exclusive brilliant black grille, exclusive brilliant black contrast roof, S-line roof spoiler in exclusive brilliant black, brilliant black door mirror cover, exclusive decorative film, air conditioning vent sleeve in exclusive glacier white, exclusive sport seat in Herzklopfen cloth upholstery in black with rock grey stitching, advance door key with body colour cover (glacier white), exclusive floor mat with grey piping and white stitching, exclusive 5-arm design 7.5Jx17-inch aluminium wheel with inner rim in high gloss black, 215/40R17 tires

The vehicle went on sale in 2013-05-08.

A1 Sportback 'S line Competition' Limited Edition (2013–)

It is a limited (200 units) version of Audi A1 Sportback S line for Australia market, with 1.4 TFSI (122PS) engine, S tronic transmission, 17-inch alloy wheels in part-polished 5-spoke V design, front fog lights, LED tail lights, black exterior styling package, contrasting roof and roof arch, interior air vents in body colour, Audi parking system (rear), choice of 4 body colours (metallic colours Glacier White and Ice Silver, pearl effect colours Misano Red and Phantom Black).

A1 Sportback Lifestyle, A1 Competition Legends (2013–)

A1 Sportback Lifestyle (時尚限量版) is a limited (76 units) version of Audi A1 Sportback 1.4 TFSI with 7-speed S tronic transmission for Taiwan market, with stainless steel pedal, Lifestyle series floor mat, instrument panel black leather upholstery with white stitching (including steering wheel, hand brake, shifter knob), Lifestyle series centre console veneer, Audi exclusive aluminium alloy air conditioning vent sleeves, high gloss black side mirror cover.

A1 Competition Legends (傳奇競速限量版) is a limited (4 units) version of Audi A1 1.4 TFSI 7-speed S tronic transmission for Taiwan market, with stainless steel pedal, Legends series floor mat, Legends series leather shifter, Legends series hand brake cover, Legends series leather-wrapped steering wheel, Legends series centre console veneer, Legends series inner door veneer, Legends series air conditioning vent veneer, Audi Sport body decor.

A1 S line Style Edition, Black Edition (2013–)

Available for A1 and A1 Sportback (1.2 TFSI 86PS, 1.4 TFSI 122PS and 1.6 TDI 105 PS), they are versions of A1 S line for the UK market, with choice of 4 body colours (Ice Silver, Phantom Black, Misano Red or Glacier White colour) with metallic or pearl-effect paint finishes, gloss black finish (3-door) or fully gloss black (Sportback) contrasting roof line, gloss black door mirror housings, xenon headlamps with distinctive LED daytime running lights, Black styling package (a gloss finish for the single frame front grille surround, a matt black finish for the grille, fog light surrounds and number plate holder), 17-inch 'five V-spoke' or no-cost optional 'five-arm' design alloy wheels with a bi-colour finish, interior air vents sleeves in body colour (gloss black for Ice Silver and Phantom Black body colour car), part-leather sports seats, three-spoke S line sports steering wheel.

Black Edition (available for 1.4 TFSI cylinder on demand, 1.4 TFSI (185PS), 2.0 TDI (143PS)) is based on S line trim level, with 18-inch titanium finish alloy wheels, 180-watt Audi sound system, privacy glass and electronic climate control.

A1 urban racer limited, A1 Sportback admired limited (2013–]

A1 urban racer limited (model ABA-8XCTH) is a limited (150 units) version of right hand drive A1 1.4 TFSI 3-door for Japan market, with increased engine power to 185 PS (136 kW)@6200rpm and 250 N·m (184.39 lb·ft)@2000-4500rpm via supercharger, 7-speed S tronic transmission, matt black single frame grille, bi-xenon package, contrast roof, mirror housing in contrast roof colour, S-line roof spoiler, 18-inch aluminium wheel with exclusive 5-spoke design, black interior, S-line sports seat or leather-wrapped 3-spoke multifunction sport steering wheel with paddle shifter, checker black design floor mat, MMI 3G+navigation, choice of 4 body colours (Daytona Grey, Glacier White, Misano Red, Phantom Black).

A1 Sportback admired limited (model DBA-8XCAX) is a limited (500 units) version of right hand drive A1 1.4 TFSI (122PS) Sportback for Japan market, 7-speed S tronic transmission, with matt black single frame grille, S-line front bumper and roof spoiler, bi-xenon package, contrast roof, black door mirror housing, 17-inch aluminium wheel, checker black design floor mat, body colour air conditioning outlet, accented coloured sleeve, MMI 3G+navigation, choice of 4 body colours (Ice Silver, Glacier White, Misano Red, Phantom Black).

The vehicles went on sale on 29 October 2013

A1 competition kits (2010–)

The A1 competition kits include adhesive filmdecals, vibrant paint finishes, exterior add-on parts, and a matching interior, available under the Audi Genuine Accessories (AOZ) program.

The 'competition kit Aerodynamic' includes a front spoiler lip, side sills, rear diffuser and – depending on the vehicle configuration – sport exhaust tips. Customers can also order a roof spoiler for the A1.

The 'competition kit legends interior plus' includes Amalfi White body colour, front spoiler lip and rear diffuser in Begonia Red, legends graphics with gloss-black Number 1 on the hood and the doors, decorative bezels for the rearview mirror, air vents, door pull handles, center console; black cloth floor mats with Begonia Red, Stone Gray and Gray Brown strips; color accent on the leather sport steering wheel, gear shift lever and parking brake lever.

The kits were available upon the vehicles' market launch.

Competition kit R18 (2013–)

Competition kit R18 is based on the look of Audi R18 e-tron quattro race car and has been reinterpreted for the Audi A1 as competition kit R18 gray and R18 red. A version of Audi A1 with competition kit R18 was unveiled in Wörthersee Tour 2013.

Motorsports

A1 e-tron won 2011 Silvretta Electric Car Rally.

Awards

The Audi A1 1.4 TFSI Sport was awarded "Car of the Year 2011" by the British What Car? magazine.

Marketing

As part of Audi A1 launch, Justin Timberlake became an Audi brand ambassador starting in 2010.

As part of Audi A1 launch, Audi Space became available for PlayStation Home, including a virtual Audi A1 showroom in 2010-02-11.

As part of Audi A1 launch, a free iPhone and iPod Touch rhythm driving game called 'Audi A1 Beat Driver' was released on 2010-04-19. The games features an international high score list, option for subscribing to a newsletter with the latest news and information about Audi A1, and nine different rock songs ("Accelerate" by Torpedo, "I'm A Rope" by Tommy Sparks, "Strength in Numbers" by The Music, "Farewell to the Fairground" by White Lies, "Gold Guns Girls" by Metric, "1989" by The Rakes, "Bulletproof" by La Roux, "Digital Age" by The Fall and "Want U" by Lo-Fi-Fnk). The updated iPhone & iPod touch version includes 8 new music tracks ("Gimme Sympathy" by Metric, "I'm Not Your Toy – Jack Beats Remix" by La Roux, "Love Affair Strapped in Electric Chair" by Torpedo, "Suburbia" by Spleen United, "Death" by White Lies, "Where I Belong (Life Is A Festival)" by Don Diablo, "Earthquake threat" by Torpedo, "A Funny Thing (Dan Grech Final Mix)" by Penguin Prison). iPad version includes 2 more new songs for total of 19 songs ("Self Machine" by I Blame Coco, "City Limits" by I Am Giant). The game was produced by Veemee.

Veemee produced Audi S1 Sledge video game for PlayStation 3, available via PlayStation Home. Updated version includes multiplayer support where player can race six players at one time with voice communication. Audi S1 sledge was designed by Miroslaw Leczek.

The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars Justin Timberlake and is comparable to the BMW film series "The Hire". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide.

As part of Audi A1 launch in Taiwan, Ethan Juan became the Audi's Taiwan brand ambassador in 2011. As part of the deal, Audi supplied Juan Audi S4 as transport for 1 year.

As part of Audi A1 clubsport quattro premiere at Wörthersee Tour 2011 and Need for Speed World reaching 5 million registered users, the vehicle could be driven in Need for Speed World as a free in-game rental car between 2011-06-01 and 2011-06-04. The in-game vehicle was subsequently made available by using a redeem code as part of the game's 30 million registrations celebration. An updated version, called Audi A1 clubsport quattro Speed Edition, was available for 20 Audi Retweet contest winners hosted by Twitter between 2011-06-21 and 2011-06-26.

Philipp und Keuntje GmbH and Everybody All Together produced Audi A1 eCatalogue for Apple iPad, which allows the viewer to change the color of the car on almost every page, and included a 3D driving simulation.

As part of A1 Sportback Urban Style Limited launch in Japan, an Audi A1 present campaign was held between 2013-06-07 and 2013-07-31, where an A1 Sportback Urban Style Limited was given away as A-prize.